{"id":10204,"date":"2026-03-04T09:11:41","date_gmt":"2026-03-04T06:11:41","guid":{"rendered":"https:\/\/premico.fi\/?p=10204"},"modified":"2026-03-04T09:50:53","modified_gmt":"2026-03-04T06:50:53","slug":"premico-clarifies-its-brand-message-in-line-with-the-strategy","status":"publish","type":"post","link":"https:\/\/premico.fi\/en\/premico-clarifies-its-brand-message-in-line-with-the-strategy\/","title":{"rendered":"Premico clarifies its brand message in line with the strategy"},"content":{"rendered":"

Premico has updated its slogan to \u201cResidential Insight. Real Value.\u201d to reflect the company\u2019s strategic focus on residential fund and asset management.<\/strong>\"Premicon<\/p>\n

The new slogan captures the essence of Premico\u2019s approach: the company combines in-depth residential market insight and investment expertise to create value for professional investors.<\/p>\n

\u201cThe slogan makes visible what Premico is focused on \u2013 strong expertise in residential real estate investing and delivering value to our investors. This is not a change in direction, but a clarification of it,\u201d says Sami Kiehel\u00e4<\/strong>, CEO of Premico.<\/p>\n

The slogan update does not change Premico\u2019s services or strategy but clarifies the company\u2019s message to investors and stakeholders.<\/p>\n

Further information:<\/strong><\/p>\n

Sami Kiehel\u00e4
\nCEO, Premico Group
\nsami.kiehela@premico.fi<\/a>
\n+358 40 868 0383<\/p>\n


\nPremico<\/strong> is a real estate fund and asset management company specialised in residential investments. We bring together in-depth residential market insight and investment expertise to deliver value to professional investors. We offer professional investors residential real estate funds, separate account mandates, and asset management services.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Premico has updated its slogan to \u201cResidential Insight. Real Value.\u201d to reflect the company\u2019s strategic focus on residential fund and<\/p>\n","protected":false},"author":13,"featured_media":10209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-10204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nPremico clarifies its brand message in line with the strategy – Premico<\/title>\n<meta name=\"description\" content=\"Premico has updated its slogan to reflect the company\u2019s strategic focus on residential fund and asset management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/premico.fi\/en\/premico-clarifies-its-brand-message-in-line-with-the-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Premico clarifies its brand message in line with the strategy – Premico\" \/>\n<meta property=\"og:description\" content=\"Premico has updated its slogan to reflect the company\u2019s strategic focus on residential fund and asset management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/premico.fi\/en\/premico-clarifies-its-brand-message-in-line-with-the-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Premico\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-04T06:11:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-04T06:50:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/premico.fi\/wp-content\/uploads\/2026\/03\/Residential-Insight.-Real-Value.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"648\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tanja Tiitta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanja Tiitta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/premico.fi\\\/en\\\/premico-clarifies-its-brand-message-in-line-with-the-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/premico.fi\\\/en\\\/premico-clarifies-its-brand-message-in-line-with-the-strategy\\\/\"},\"author\":{\"name\":\"Tanja Tiitta\",\"@id\":\"https:\\\/\\\/premico.fi\\\/#\\\/schema\\\/person\\\/e071500949c765204658528933bb35c1\"},\"headline\":\"Premico clarifies its brand message in line with the strategy\",\"datePublished\":\"2026-03-04T06:11:41+00:00\",\"dateModified\":\"2026-03-04T06:50:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/premico.fi\\\/en\\\/premico-clarifies-its-brand-message-in-line-with-the-strategy\\\/\"},\"wordCount\":176,\"publisher\":{\"@id\":\"https:\\\/\\\/premico.fi\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/premico.fi\\\/en\\\/premico-clarifies-its-brand-message-in-line-with-the-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/premico.fi\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Residential-Insight.-Real-Value.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/premico.fi\\\/en\\\/premico-clarifies-its-brand-message-in-line-with-the-strategy\\\/\",\"url\":\"https:\\\/\\\/premico.fi\\\/en\\\/premico-clarifies-its-brand-message-in-line-with-the-strategy\\\/\",\"name\":\"Premico clarifies its brand message in line with the strategy – Premico\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/premico.fi\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/premico.fi\\\/en\\\/premico-clarifies-its-brand-message-in-line-with-the-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/premico.fi\\\/en\\\/premico-clarifies-its-brand-message-in-line-with-the-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/premico.fi\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Residential-Insight.-Real-Value.png\",\"datePublished\":\"2026-03-04T06:11:41+00:00\",\"dateModified\":\"2026-03-04T06:50:53+00:00\",\"description\":\"Premico has updated its slogan to reflect the company\u2019s strategic focus on residential fund and asset management.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/premico.fi\\\/en\\\/premico-clarifies-its-brand-message-in-line-with-the-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/premico.fi\\\/en\\\/premico-clarifies-its-brand-message-in-line-with-the-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/premico.fi\\\/en\\\/premico-clarifies-its-brand-message-in-line-with-the-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/premico.fi\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Residential-Insight.-Real-Value.png\",\"contentUrl\":\"https:\\\/\\\/premico.fi\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Residential-Insight.-Real-Value.png\",\"width\":900,\"height\":648,\"caption\":\"Premicon uusi slogan: \\\"Residential Insight. Real Value.\\\".\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/premico.fi\\\/en\\\/premico-clarifies-its-brand-message-in-line-with-the-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/premico.fi\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Premico clarifies its brand message in line with the strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/premico.fi\\\/#website\",\"url\":\"https:\\\/\\\/premico.fi\\\/\",\"name\":\"Premico\",\"description\":\"Rohkeus rakentaa onnistumisia\",\"publisher\":{\"@id\":\"https:\\\/\\\/premico.fi\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/premico.fi\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/premico.fi\\\/#organization\",\"name\":\"Premico Group Oy\",\"url\":\"https:\\\/\\\/premico.fi\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/premico.fi\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/premico.fi\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/Premico-Group_logotype-neg-1.jpg\",\"contentUrl\":\"https:\\\/\\\/premico.fi\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/Premico-Group_logotype-neg-1.jpg\",\"width\":4724,\"height\":3543,\"caption\":\"Premico Group Oy\"},\"image\":{\"@id\":\"https:\\\/\\\/premico.fi\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/15248117\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/premico.fi\\\/#\\\/schema\\\/person\\\/e071500949c765204658528933bb35c1\",\"name\":\"Tanja Tiitta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/45d9f28873e208a9cdd5bbdf3ba68cf50a13e73e4e14be1fd9164f7c8fb6cd04?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/45d9f28873e208a9cdd5bbdf3ba68cf50a13e73e4e14be1fd9164f7c8fb6cd04?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/45d9f28873e208a9cdd5bbdf3ba68cf50a13e73e4e14be1fd9164f7c8fb6cd04?s=96&d=mm&r=g\",\"caption\":\"Tanja Tiitta\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Premico clarifies its brand message in line with the strategy – Premico","description":"Premico has updated its slogan to reflect the company\u2019s strategic focus on residential fund and asset management.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/premico.fi\/en\/premico-clarifies-its-brand-message-in-line-with-the-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Premico clarifies its brand message in line with the strategy – Premico","og_description":"Premico has updated its slogan to reflect the company\u2019s strategic focus on residential fund and asset management.","og_url":"https:\/\/premico.fi\/en\/premico-clarifies-its-brand-message-in-line-with-the-strategy\/","og_site_name":"Premico","article_published_time":"2026-03-04T06:11:41+00:00","article_modified_time":"2026-03-04T06:50:53+00:00","og_image":[{"width":900,"height":648,"url":"https:\/\/premico.fi\/wp-content\/uploads\/2026\/03\/Residential-Insight.-Real-Value.png","type":"image\/png"}],"author":"Tanja Tiitta","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tanja Tiitta","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/premico.fi\/en\/premico-clarifies-its-brand-message-in-line-with-the-strategy\/#article","isPartOf":{"@id":"https:\/\/premico.fi\/en\/premico-clarifies-its-brand-message-in-line-with-the-strategy\/"},"author":{"name":"Tanja Tiitta","@id":"https:\/\/premico.fi\/#\/schema\/person\/e071500949c765204658528933bb35c1"},"headline":"Premico clarifies its brand message in line with the strategy","datePublished":"2026-03-04T06:11:41+00:00","dateModified":"2026-03-04T06:50:53+00:00","mainEntityOfPage":{"@id":"https:\/\/premico.fi\/en\/premico-clarifies-its-brand-message-in-line-with-the-strategy\/"},"wordCount":176,"publisher":{"@id":"https:\/\/premico.fi\/#organization"},"image":{"@id":"https:\/\/premico.fi\/en\/premico-clarifies-its-brand-message-in-line-with-the-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/premico.fi\/wp-content\/uploads\/2026\/03\/Residential-Insight.-Real-Value.png","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/premico.fi\/en\/premico-clarifies-its-brand-message-in-line-with-the-strategy\/","url":"https:\/\/premico.fi\/en\/premico-clarifies-its-brand-message-in-line-with-the-strategy\/","name":"Premico clarifies its brand message in line with the strategy – Premico","isPartOf":{"@id":"https:\/\/premico.fi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/premico.fi\/en\/premico-clarifies-its-brand-message-in-line-with-the-strategy\/#primaryimage"},"image":{"@id":"https:\/\/premico.fi\/en\/premico-clarifies-its-brand-message-in-line-with-the-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/premico.fi\/wp-content\/uploads\/2026\/03\/Residential-Insight.-Real-Value.png","datePublished":"2026-03-04T06:11:41+00:00","dateModified":"2026-03-04T06:50:53+00:00","description":"Premico has updated its slogan to reflect the company\u2019s strategic focus on residential fund and asset management.","breadcrumb":{"@id":"https:\/\/premico.fi\/en\/premico-clarifies-its-brand-message-in-line-with-the-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/premico.fi\/en\/premico-clarifies-its-brand-message-in-line-with-the-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/premico.fi\/en\/premico-clarifies-its-brand-message-in-line-with-the-strategy\/#primaryimage","url":"https:\/\/premico.fi\/wp-content\/uploads\/2026\/03\/Residential-Insight.-Real-Value.png","contentUrl":"https:\/\/premico.fi\/wp-content\/uploads\/2026\/03\/Residential-Insight.-Real-Value.png","width":900,"height":648,"caption":"Premicon uusi slogan: \"Residential Insight. Real Value.\"."},{"@type":"BreadcrumbList","@id":"https:\/\/premico.fi\/en\/premico-clarifies-its-brand-message-in-line-with-the-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/premico.fi\/en\/"},{"@type":"ListItem","position":2,"name":"Premico clarifies its brand message in line with the strategy"}]},{"@type":"WebSite","@id":"https:\/\/premico.fi\/#website","url":"https:\/\/premico.fi\/","name":"Premico","description":"Rohkeus rakentaa onnistumisia","publisher":{"@id":"https:\/\/premico.fi\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/premico.fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/premico.fi\/#organization","name":"Premico Group Oy","url":"https:\/\/premico.fi\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/premico.fi\/#\/schema\/logo\/image\/","url":"https:\/\/premico.fi\/wp-content\/uploads\/2017\/09\/Premico-Group_logotype-neg-1.jpg","contentUrl":"https:\/\/premico.fi\/wp-content\/uploads\/2017\/09\/Premico-Group_logotype-neg-1.jpg","width":4724,"height":3543,"caption":"Premico Group Oy"},"image":{"@id":"https:\/\/premico.fi\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/15248117\/"]},{"@type":"Person","@id":"https:\/\/premico.fi\/#\/schema\/person\/e071500949c765204658528933bb35c1","name":"Tanja Tiitta","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/45d9f28873e208a9cdd5bbdf3ba68cf50a13e73e4e14be1fd9164f7c8fb6cd04?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/45d9f28873e208a9cdd5bbdf3ba68cf50a13e73e4e14be1fd9164f7c8fb6cd04?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/45d9f28873e208a9cdd5bbdf3ba68cf50a13e73e4e14be1fd9164f7c8fb6cd04?s=96&d=mm&r=g","caption":"Tanja Tiitta"}}]}},"_links":{"self":[{"href":"https:\/\/premico.fi\/en\/wp-json\/wp\/v2\/posts\/10204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/premico.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/premico.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/premico.fi\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/premico.fi\/en\/wp-json\/wp\/v2\/comments?post=10204"}],"version-history":[{"count":0,"href":"https:\/\/premico.fi\/en\/wp-json\/wp\/v2\/posts\/10204\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/premico.fi\/en\/wp-json\/wp\/v2\/media\/10209"}],"wp:attachment":[{"href":"https:\/\/premico.fi\/en\/wp-json\/wp\/v2\/media?parent=10204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/premico.fi\/en\/wp-json\/wp\/v2\/categories?post=10204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/premico.fi\/en\/wp-json\/wp\/v2\/tags?post=10204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}